St. Jude Children's Cancer Center

"Children can't perform miracles without help" was the big idea of the St Jude children cancer center's campaign that invited people to participate in different forms of street art. We created an online video with kids trying to perform for some money, and then we asked artists to go to the streets and make art and invite people to participate. Artists flock to the streets of Beirut on the same Sunday afternoon. Musicians, magicians, graffiti artists, acrobats, clouns, and even memes were seen collecting symbolic money and help us create a loud buzz that eventually bloggers and the local media picked up on.